Building Relationships with Executives: Communicating the Value of HR Tech

Discover the art of building lasting relationships with executives and showcasing the true value of HR tech. Learn effective strategies for success in this insightful exploration.

Brett Ungashick
OutSail HRIS Advisor
December 11, 2023
team putting graphs together

The workplace landscape is continually evolving, and at the forefront of this transformation is integrating technology into human resources. While HR tech can undoubtedly revolutionize how organizations manage their workforce, its successful implementation requires more than technological know-how. It demands building strong relationships with executives and effectively communicating the value of HR tech investments. In this exploration, we will dive deep into the nuances of cultivating robust connections with executives and elucidate the real worth of HR tech.

Understanding Executive Priorities

Executives are the captains steering the ship of an organization towards success. To gain their support for HR tech initiatives, aligning your communication with their overarching priorities is imperative. These priorities typically revolve around company growth, profitability, and strategic positioning.

When presenting HR tech solutions, emphasize how these technologies contribute directly to these grand objectives. Whether streamlining processes, enhancing employee performance, or improving overall operational efficiency, the narrative should focus on how HR tech becomes an enabler of strategic goals.

To delve even deeper, conduct thorough research on the specific challenges and pain points your organization's executives face. Tailor your communication to address these concerns directly. For instance, if talent retention is a top priority, highlight how HR tech can significantly reduce turnover rates.

Effective Communication Strategies

Communication is an art, especially when conveying complex technological concepts to non-technical stakeholders. Simplicity and clarity should be your guiding principles. Executives are often pressed for time, so cut through the jargon and present information in an easily digestible manner.

Utilize relatable examples to illustrate how HR tech directly impacts the organization. Analogies and metaphors can be powerful tools in simplifying intricate ideas. Paint a vivid picture of how implementing HR tech is akin to upgrading a ship's sails, propelling it forward with increased efficiency and speed.

Active listening is another essential component of effective communication. Understand the concerns and questions posed by executives and respond thoughtfully. This demonstrates your commitment and helps tailor your message to address their needs directly.

Showcasing Value and ROI

Executives are accustomed to thinking about return on investment (ROI). Therefore, showcasing the value of HR tech requires a keen focus on quantifiable outcomes. Start by identifying key performance indicators (KPIs) that resonate with executive priorities. Whether it's reducing costs, improving productivity, or enhancing employee satisfaction, ensure these outcomes are measurable and directly tied to business objectives.

Numbers and data are your allies in this endeavor. Provide concrete evidence of the impact of HR tech on the organization. If a particular technology has led to a significant reduction in recruitment costs or a substantial increase in employee engagement, let the numbers do the talking.

Additionally, weave a compelling narrative around success stories within your organization. Personalize the impact of HR tech by sharing stories of individual employees or teams who have benefited directly from the technology. This adds a human touch and reinforces the practical, real-world advantages of HR tech.

Building Long-Term Relationships

Relationships are not built overnight; they are nurtured over time. The same principle applies to relationships with executives. Regular, meaningful communication is crucial for maintaining and strengthening these connections.

Provide executives with regular updates on the progress of HR tech implementations. Be transparent about challenges and proactive in addressing them. This builds trust and positions you as a strategic partner invested in the organization's success.

Demonstrate a genuine interest in executive concerns. Actively seek feedback on how HR tech is performing and be open to making adjustments based on their input. This collaborative approach enhances the effectiveness of HR tech and fosters a sense of shared responsibility for its success.

Consider organizing periodic meetings or workshops to keep executives abreast of the latest developments in HR tech. This serves as an educational opportunity and opens avenues for brainstorming and innovation. Executives who are well-informed about the capabilities and potential of HR tech are more likely to champion its cause within the organization.


In the intricate dance of organizational success, HR tech is not just a supporting actor; it's a strategic partner. Building relationships with executives and effectively communicating HR tech's value is an art beyond mere technical proficiency. It involves understanding executive priorities, employing effective communication strategies, showcasing tangible value, and nurturing these relationships over time.

As you navigate this dynamic landscape, remember that the goal is not just to secure executive buy-in for HR tech investments but to create a narrative where HR tech is an indispensable force in the organization's journey toward success. So, wear your dancing shoes, and let the rhythm of effective HR tech communication lead the way to a future where technology and relationships harmonize for sustained success.

Why is it important to build relationships with executives when implementing HR tech?

Building relationships with executives is crucial because they hold decision-making power and budgetary control within an organization. Securing their support and buy-in for HR tech initiatives can significantly influence the success of implementation projects.

How can I understand executive priorities to align HR tech initiatives?

Understanding executive priorities involves conducting thorough research on the organization's strategic objectives, challenges, and pain points. This information can be gathered through discussions with executives, analyzing company reports, and staying informed about industry trends.

What are some effective communication strategies for presenting HR tech to executives?

Effective communication with executives requires simplicity, clarity, and relevance. Use relatable examples, analogies, and metaphors to simplify complex technological concepts. Tailor your message to address executive concerns directly and be prepared to listen actively to their feedback.

How can I showcase the value and ROI of HR tech to executives?

To showcase the value of HR tech, focus on quantifiable outcomes that align with executive priorities. Identify key performance indicators (KPIs) and provide concrete evidence of the technology's impact on cost reduction, productivity improvement, or employee satisfaction. Use data and success stories to illustrate tangible benefits.

What are some long-term strategies for maintaining relationships with executives?

Long-term relationship building with executives involves regular, meaningful communication, transparency, and proactive engagement. Provide regular updates on HR tech implementations, seek feedback, and demonstrate a genuine interest in addressing executive concerns. Organize educational sessions and workshops to keep executives informed and involved in the process.

Why is it important to understand executive priorities when advocating for HR tech investments?

Understanding executive priorities allows HR professionals to tailor their communication to align with overarching organizational goals. By emphasizing how HR tech contributes to company growth, profitability, and strategic positioning, professionals can gain executive support more effectively.

What are some effective communication strategies for conveying the value of HR tech to non-technical stakeholders?

Simplifying complex technological concepts, using relatable examples, and active listening are essential communication strategies. By presenting information in a clear and concise manner and addressing executive concerns thoughtfully, HR professionals can effectively communicate the benefits of HR tech.

How can HR professionals showcase the value and return on investment (ROI) of HR tech to executives?

HR professionals can showcase the value of HR tech by focusing on quantifiable outcomes and key performance indicators (KPIs) that resonate with executive priorities. Providing concrete evidence, such as numerical data and success stories, demonstrates the impact of HR tech on the organization's bottom line.

What strategies can HR professionals employ to build long-term relationships with executives?

Building long-term relationships with executives requires regular communication, transparency, and collaboration. HR professionals should provide updates on HR tech implementations, seek feedback, and organize educational sessions to keep executives informed and engaged.

How can HR professionals navigate challenges and obstacles when advocating for HR tech investments?

HR professionals can navigate challenges by conducting thorough research, addressing executive concerns directly, and remaining adaptable to feedback. By demonstrating a genuine interest in executive priorities and showcasing the practical benefits of HR tech, professionals can overcome obstacles and secure executive buy-in.

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Meet the Author

Brett Ungashick
OutSail HRIS Advisor
Brett Ungashick, the friendly face behind OutSail, started his career at LinkedIn, selling HR software. This experience sparked an idea, leading him to create OutSail in 2018. Based in Denver, OutSail simplifies the HR software selection process, and Brett's hands-on approach has already helped over 1,000 companies, including SalesLoft, Hudl and DoorDash. He's a go-to guy for all things HR Tech, supporting companies in every industry and across 20+ countries. When he's not demystifying HR tech, you'll find Brett enjoying a round of golf or skiing down Colorado's slopes, always happy to chat about work or play.

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